Veteran Niche Marketing

VFMC Funeral Home Providers are a catalyst for their communities to show support, and honor our veterans & active duty military. The VFMC community outreach programs create new opportunities for your firm by driving visitors through your front door for reasons other than attending a funeral.

Cremation Niche Marketing

Cremation-With-Care elevates your cremation value proposition above all of your competitors. The CWC Price Shopper Phone Script, CWC Merchandise Presentation and Remembrance Conference Training Guide are guaranteed to win you more cremation clients and help move families toward Remembrance.

Christian Niche Marketing

Faith-based marketing will help you reach an expansive Christian demographic. They are a huge, loyal set of interlocking communities built on their attitudes and behaviors concerning faith, values and relationships. Word of mouth in that community is more powerful than it would be for other communities.

FH Brand Building

The HWL Logo contains the Six Most Powerful Words in the funeral industry. Your funeral home's brand is the perception someone holds in their head about your funeral home. Brand building is the deliberate effort to create a desired perception in someone else’s mind. It’s your identity... it’s what you are known for, and it's what we help you enhance.

The Funeral Industry's ONLY
Brand Affiliation / SEO Platform

When it comes to internet searches, the more exposure & visibility you have online the more likely it is that prospective client families will find you.That's why we create custom search engine optimized web pages specific to YOUR funeral home across all six of ValMark's Powerhouse Direct-to-Consumer Websites. These pages target the most popular words and terms frequently searched relating to the funeral/cremation industry. That means more pages indexing organically on Page 1 of Google and other search engines that contain YOUR funeral home information.

Community Engagement
Winning Hearts & Minds

As the United States continues to prosecute the War on Terror, across the nation Americans continue to display their pride and patriotism to a degree not witnessed since the World War II era. VFMC Funeral Home Providers are a catalyst for their communities to show support and honor our Veterans and Active Duty Military.

Public relations is the opposite of advertising. In advertising, you pay to have your message placed online, in a newspaper, or on television or radio. In public relations, the article or spotlight that features your company is not paid for. Most important publicity has greater credibility with the public than does advertising. Readers feel that if the media is featuring your company, you must be doing something worthwhile.

Since 2008, the VFMC Signature Community Engagement Programs have been winning the hearts and minds of communities all across America. Hundreds of VFMC Exclusive Funeral Home Providers enjoy top of mind awareness created by the exposure and visibility that our nationally acclaimed public relations programs deliver. VFMC provides the tools and materials to ensure your success, including press releases, Facebook posts, flyers, ads and much, much more.

Powerhouse Graphics for YOUR Funeral Home's Website:


Mark E. Davis

"I bootstrapped a start-up funeral home in one of the most competitive markets in the country and went from 85 calls in year 1, to 723 calls in year 3, gleaning 75% market share…and it had nothing to do with price and everything to do with Marketing!"

Mark E. Davis is the Chief Executive Officer and founder of ValMark Memorial Group. Mark is a funeral director's funeral director whose career in the death care industry spans over 34 years. He's owned and operated funeral homes, cemetery companies and pre-need sales organizations. Mark is the industry's foremost start-up specialist with a history of tremendous successes. His ability to analyze markets, understand consumer trends and build brand value has led to a series of profitable outcomes.

Over the years Mark has conducted Remembrance Conferences with thousands of families at their time of need and has sold millions of dollars in preneed funeral and cemetery contracts. He's trained countless numbers of managers, funeral directors, preneed agents and funeral home staff.

Mark has been privileged to have collaborated and consulted with some of the best in the death care industry and was recently honored to have been invited and attend an Executive MBA class on Entrepreneurial Business Valuation at the Wharton School of Business at the Univ. of PA. In the business of death Mark is an industry visionary, innovator and entrepreneur. His dogmatic work ethic, creativity and relentless pursuit of excellence are the cornerstones of his success.


There’s a difference between a brand name, and a brand. Your brand name is tangible and people can see it, while your brand, however, only exists in the mind of the consumer, it’s what they think of when they hear your name. What’s the Difference between Branding and Marketing? “Marketing is what you do, Branding is what you are”.The Honoring Wonderful Lives platform is GUARANTEED to enhance YOUR funeral home's brand value, while creating top of mind awareness & a compelling narrative that will win the hearts & minds of your community! In business...yes even the funeral business, perception is paramount and image is everything!