DIFFERENTIATING brand affiliations & community engagement
FUNERAL BUSINESS elevated to new heights
INNOVATIVE ideas, solutions & results

Go from being just another choice,
to being the Only Choice!

The rise of consumerism in the funeral industry means that your brand affiliations are more important than ever. They must resonate with the community and elevate your value above your competitors. When you look and sound like every other funeral home the only thing consumers have to go by is price, and when you compete on price everyone loses. We've created a marketing strategy specifically designed to provide you with a sustainable competitive advantage offering consumers Greater Value, Greater Service and Greater Benefits.


Is Everything

ValMark's signature community engagement programs and national strategic partnerships bolster your funeral home brand and create new opportunities. We provide you with all of the tools and materials necessary to succeed in an easy to implement format, including press releases, flyers, advertising copy and simple to understand instructions.


Increased Marketability

The American Marketing Association (AMA) defines a brand affiliation as "a name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one group of sellers and to DIFFERENTIATE them from those of other sellers." ValMark's Powerhouse Brands elevate your value above your competitors.


Competitive Advantage

The most important pillar of your business strategy is making sure that your competitive advantage is difficult for other funeral homes to copy. It's called your Unique Value Proposition. ValMark's UVP platform delivers a compelling differentiating message that is easy to understand, winning the hearts and minds of communities nationwide.


Remembrance Planning

Our Remembrance Planner custom whiteboard used with the HWL Training Manual moves families towards remembrance. They will reveal their loved one's personality traits, interests & hobbies providing you with the necessary data to visualize and create a rewarding & meaningful Remembrance Gathering designed expressly for them.

Your Own Custom
Local Websites

Your Cremation
Value Proposition

ValMark Strategic Partners dominate the internet. Your local CWC website is customized with your logo, address and phone number. It's built for organic search first and foremost. So when a search for a local cremation provider occurs, having a local Cremation-With-Care website will give you the best chance to display at the top of the results page.


Your Veterans
Value Proposition

Your local ValMark Powerhouse Brand websites are permanent lead-generating engines whose benefits compound over time. The most effective way to drive relevant leads at the local level is to make sure that consumers can find you easily. You capitalize on the ValMark National Powerhouse Brand's local search traffic and generate at-need and preneed leads through our online forms and local phone calls to your funeral home.